Who are Promotoras?

The Promotoras program was created in partnership with Santa Cruz Community Health, Santa Cruz County Health Services Agency and Human Services Department and Encompass to promote community health. Promotoras are C2C parent leaders who were trained as Community Health Workers to spread messaging about good health throughout the community.

These powerful mamas underwent an 8-module, Spanish-language training series that resulted in twelve certified Promotoras. This education program covered on a variety, including COVID-19, mental health, and good nutrition. The training equipped Promotoras with the knowledge and tools to support parents and families in accessing safe and accurate information.

What do Promotoras do?

Promotoras support peer-to-peer messaging to promote good health through the Live Oak community. This involves connecting with families at C2C events, working with community partners to educate others about vaccines, and being a trusted resource for families to come to with questions or concerns related to health. Our Promotoras also share out local resources, such as information on health clinics, mental health services and facts about vaccines. It is natural fo folks to have doubts about the medical system, given all of the misinformation circulating in our world, and our Promotoras act as an ally, resource, and advocate for their community.